Practical Tips, Insights, News, & Resources For The
BroadBand Generation. Covering Network Connectivity & Design, Wireless Trends, Cloud Computing, Cybersecurity, Unified Communications, Industry 4.0, Digital Transformation, IT Infrastructure, Internet Of Things, IIoT, Smart Buildings/Cities, Big Data, Artificial Intelligence....& MUCH More.
Monday, November 02, 2020
4 Ways IoT Is Changing Retailers CX Game
When it comes to digital transformation in retail, omnichannel marketing and the customer-first approach are dictating the trend. Data collection, personalization and general convenience of customer experience (CX) are especially in the spotlight, creating demand for any technology enabling them.
In this environment, Internet of Things (IoT) in retail is still a relative newcomer among the most promising technologies. Combined with other prominent technologies today, IoT is well on its way to earning its status as a fixture of the retail market.
Keep in mind that the critical foundational piece to the success of any IoT application and it’s IoT ecosystem is network connectivity. That said, this FREE resource is uniquely positioned to source the right IoT connectivity network backbone solution for any IoT application whatever it may be....wired or wireless. They can even help with the network design and security effort. All at zero cost to you. Simply ask....it's as easy as 1, 2, 3.
IoT Can Give Your Retail Business A Competitive Edge....Here's What You Need To Know
IoT technology -- which collects data from smart, wifi-connected devices -- is changing the data game for brick-and-mortar stores. IoT can enrich physical retailers with data in the same way that ecommerce retailers have historically had access to data through tracking "cookies" and demographics. This is because IoT paves the way to new types of data from new sources, including in-store traffic counters, kiosks, inventory tags, even customers’ mobile phones.
This article shares a few of the important ways retail leaders can achieve their business goals and enhance the customer experience by applying IoT technology.
To learn more about your options for integrating IoT into your retail operations....and what the best fit solutions are for your specific application(s) and existing business model. ....simply ask us at the following link. It's as easy as 1, 2, 3.
Retail Technology Is Fast Evolving Toward Unified Commerce...If You Aren't You Might As Well Close Your Doors
For retailers who are not well into their transformation to a ubiquitous, real-time retail customer journey, the key to survival is to redouble their efforts before the competition puts them out of business. The phrase "retail apocalypse" is real...and in order for YOUR company not to fall victim you need to heed the advise in this article. To survive and thrive, retail chains MUST embrace merging cloud, IT, and marketing to improve profitability.
Retail technology has experienced an explosion in new capabilities that bring unlimited opportunities. Think back 20 years and retail IT was much less complex from a shear volume of applications and technology options. Today, retail IT must deal with many new factors and issues: social, mobile, cloud, and big data. Oh and by the way, manage all this information and platforms in a secure environment!
Watch these videos to understand more....
The key to managing this complex IT environment is to develop a strategic plan and technology roadmap and then execute according to the plan. Here are a few of the key issues that your strategic plan should address:
What are your business requirements today and how will then change in the next 5-10 years to accommodate changing needs and growth?
How do you integrate disparate systems into a single, unified commerce platform?
For new applications should you buy or build?
What aspects of IT should be outsourced?
What systems should you move to the cloud?
How do you quickly adapt to the new mobile paradigm?
How do you prioritize all the company’s IT projects?
These are often difficult decisions that have a significant impact on the company’s operational effectiveness, financial success and the customer experience. The challenge is to make the right choices and trade-offs that will position the company for success.
Blending the physical and digital worlds into a unified omni-channel plan for IT, POS, and CRM will enable your company to better grow and prosper in the new paradigm of technology driven retail. With a technology driven unified commerce strategy you will be better able to deliver a personalized, seamless experience wherever, whenever and however your customer shops.
Retailers today often struggle with leveraging technology to create the retail experience of the future, including the shift to cloud-based solutions, the rapid rise of mobile, increasing bandwidth requirements and the prevalence of legacy systems. Customers expect a consistent, personalized and satisfying shopping experience wherever, whenever and however they shop and retailers need a robust, fast, reliable, resilient network infrastructure to enable this real-time retail experience. Delivering on that experience requires a different approach that sets the stage for unified commerce.
For help navigating your journey to becoming a "Future Store" and leading member of the unified commerce movement...all you need to do is ask at the following link. It's as easy as1, 2, 3.
