8 Things To Consider When Electing A Mobile App Development Platform

The increase in the use of smartphones has led to a significant rise in the demand for mobile applications. Enterprises have recognized that mobile apps can help them increase the value of their brand, and also enhance their business offering to their customers.

Before developing a mobile app, however, it's important to decide which mobile app development platform the app is going to be built on. And choosing which mobile app development platform to go with is one of the most vital decisions when it comes to developing an app.

Do you go for a native app or a cross-platform app? Are Windows and Blackberry phone worth your attention? Or do you just focus on iOS and Android? If you do this, which of the two do you pick - Android or iOS? Do you pick both?

There's a lot you need to think about when choosing between mobile development platforms.
So, if you're wondering which MADP to pick, here are a few for starters:

1. Market Share

The first way to decide on the right mobile app development platform is by learning about each of their market shares. For instance, Android by Google runs 80% of the world's mobile devices. On the other hand, Apple's iOS runs about 14% of worldwide mobile devices. However, this doesn't take iOS out of the running. iOS is preferred by users from countries like the US, Japan, and Australia. And so, if they are your target audience, you should consider iOS. Android is preferred by users in Asian and African countries and is the better mobile app development platform if you're looking to reach users in these regions.

2. Demographics

When choosing from a variety of mobile development platforms it's also important to consider demographics. Android users are usually those from a lower income group and prefer Android, as these devices are quite affordable. In addition to this, Android mobile devices are usually owned by people from an older age group. However, because a bulk of Android apps is available for free, there is less engagement with them. iPhones on the other hand, are preferred by users who belong to a medium and higher income group. These users are generally younger, educated individuals who are open to spending money when it comes to buying digital products like mobile apps.

3. Content

Content categories also play an important role in deciding which mobile app development platform to choose. Research has found that those who own iOS devices tend to explore a variety of app categories when looking to download a mobile application. Right from gaming and entertainment, to social media and education, iOS users have the tendency to download different kinds of apps. It has also been found that Android users, unlike iPhone users, generally download solely social apps. That's why, when choosing a MADP, it's important to take content categories into consideration.

4. Browsing-to-Buy Conversion Rates

Browsing-to-buy conversion rates should always be taken into consideration when choosing between mobile development platforms. Studies have shown that this rate is higher among iOS users. 23% of iPhone users are more likely to make purchases from their smartphones. Android users, on the other hand, are less likely to do this.

5. Generation of Revenue

As mentioned in one of the previous points, iOS users are more willing to purchase apps. This is why iOS apps generate higher revenues as compared to Android apps. Hence, if you're looking to create an app that is a product all by itself, like a gaming app, then the mobile app development platform you need to pick is iOS.

6. Development Costs

The costs that come with different mobile development platforms vary. For instance, when an Android app is being developed, the developers are required to write 40% more code, and this, in turn, costs the app owners 30% more.

7. Customization

This also plays an important role when picking the right MADP. Android is the better option here, as this platform allows developers to add a lot more features and customizations to their apps, whereas iOS can be quite limiting.

8. Launching the App

If you're looking to easily launch your app on an app store, then Android is the mobile app development platform to choose. This is because, it's much simpler to launch an app on Google Play, than Apple's App Store, as Apple requires every app to go through an exhaustive approval process.

By Kiran W

I am a developer and writer. I would like to write in-depth guides and case studies that teach users to guide mobile application development

The Mobile App Revolution: Why You Should Be A Part of It

If you have a business, then you must be aware of the fact that mobile apps are bringing great changes in how people do their work, shop or connect. Applications are becoming the bridge between the customers, employees and the products or services. And the rise of smart phones has created a thriving market for the mobile apps and this has in fact helped businesses to increase their productivity by effectively mobilizing their resources and enhancing the user experiences. Though the process is gradual and iterative, mobility has brought in a huge change in the way businesses operate.

Here is why you should be a part of the mobile app revolution

Simplicity in the front end:

Having a mobile application for your business would result in giving easy access opportunities to your customers. It helps them to reach out to you any time of the day and even on the go. The easy front ends of enterprise apps are often attractive and intuitive so that people can enjoy while availing various services. Not only shopping, people can also play, watch movies, listen to music and do various other works without having much trouble. Mobile app brings with it the freshness that today's business can no more afford to miss.

Keeps the users more engaged:

Building an app is easy, but creating something that can keep your customers engaged may be difficult. Mobiles have become an integral part of human life and so it is the best device through which you can keep your audiences engaged. It is by developing a mobile application that you can help employees become more productive and keep your customers hooked to your business. Offering personalized information or message is easy with such apps and this increases the chances of conversion.

Mobile centric business

If online business owners want to develop a revolutionary app, then they must adopt a mobile centric approach. They need to think of mobile first and if they can adopt a long term mobile centric vision, then they can easily develop applications that ensure great experiences and are also integral to all their applications. The trend of BYOD (Bring Your Own Device) environment has also changed the way business owners think today. If they want to be at par with the latest trends and technologies, then it is a must to develop a mobile app for the business.

Reach out to a wider market base: 

For making a business successful, it is important to have a huge market base. And this is possible by developing a mobile application that can be accessed from any device and OS. The mobile app can easily be accessed even on the go and people can gather information about the products and services anytime and from anywhere. It also helps to target a huge market base as there is no geo limitations. People can easily access your app and get the desired information.

Mobile centric strategies are the ultimate future of all enterprises and it is very important that businesses realize the importance of leveraging mobile platforms that helps them to effectively address the varied challenges that includes integration, scalability, security while enhancing the user convenience.

Mobile applications are becoming an important part of every business and today almost every industry think of creating an app so that they can easily interact with people, help them avail services, products and etc. any time of the day and from anywhere.

By Om Namdev

Choosing Among Native, Web And Hybrid Apps - What's The Difference?

2018 marks the 10th anniversary of the app ecosystem that we recognise today. It is estimated that there are 12 million mobile app developers worldwide. As smart phones become more affordable, apps have also become ubiquitous. Android leads the pack with almost 6 million developers creating apps for the Playstore while almost 3 million are focusing on the Apple App store.

Many small businesses are still reluctant to embrace mobile. They have already invested on a website and are satisfied with the current amount of traffic. But because of the tectonic shift in the digital space, failing to adapt to a mobile market may not only mean missed opportunities, but can also spell the future demise of their business.

To stay competitive, you must keep abreast of your customer online preferences and behavior. Apps can play a major role in improving customer engagement, facilitating payments, fostering loyalty and boosting the bottom line. When deciding to create an app for your business, there are three main approaches to consider: native, web, or hybrid approach. Each has its own benefits depending on your business objectives and resources. Here is a lowdown on these different types of app:

Native Apps

Native apps are quicker and more responsive. They are referred to as "native" since they were made for a specific platform such as Apple iOS or Android. They are made using the Software
Development Kits (SDK) for a certain framework, hardware platform or operating system. Since they are optimized to the device's operating system, they can have full access to the gadget's capabilities including the camera, mic, GPS, etc. without dealing with complexity of native plugins. It can also store data that can be accessed offline. Because of the better responsiveness, it is best for graphical applications, HD games, and intensive animation applications. Since native apps are more stable and reliable, users report a better user experience and spend more time utilising them other types of apps.

One drawback is that each platform requires the development of apps using a specific coding language. This entails different skill sets from app development team which can add to the cost. Each app store also has their own approval and publication process that can cause delays to the release of the app.

Web Apps

Web apps are basically websites that are configured to have the look and feel of real apps provided the device has a web browser. To "install" them, the user simply creates shortcut to their home screen. They are run by a browser and usually written in cross-platform technologies such as HTML, CSS and JavaScript, which are common coding languages. Because they are cross-platform ready, you do not need a team of developers that are well-versed in the Apple iOS or Android platforms.

This makes creating them significantly less expensive. Compared to native apps, web apps also easier to distribute. You have more freedom in designing them and are not bound by the rules imposed by Google or Apple. They are more convenient to maintain and update especially when you want to keep adding novel features.

However, they require internet access and the quality of their performance are dependent om the wifi speed or strength of the cell signal. They also have limited graphic ability and low device integration. They cannot access certain phones features such as the mic or camera. Touch gestures are not always responsive and can have a noticeable "lag", which can affect negatively affect user experience.

Hybrid Apps

Hybrid apps combine beneficial features of the native app and web app technologies. The objective of creating a hybrid app is to provide the experience of native app while keeping the simplicity of a web app. Some developers choose hybrid apps to conveniently integrate device features such as GPS, camera or push notifications. Since hybrid apps can be distributed through app stores, they have the added benefit of accessing the customer base of Apple and Google's platforms. Because they are still essentially web apps, they are cheaper to develop but may require experts that have more specialized knowledge of the different interfaces and features of the phone. They also still fall short when it comes to a native app's polished look and feel, graphical abilities and responsiveness.

By Candace Aditya Chaudhury

The 10 Proven Best Free Mobile Messaging Apps

Developers the world over are constantly innovating. They design and develop messaging apps that let us stay connected conveniently to each other in this fast-paced modern world. Most of these apps require you to subscribe or pay to download and install. Quite a good number though are available absolutely free-of-charge.

We are going to highlight, and briefly explain, our selection of the top ten best free mobile messaging apps as of the year 2018. These apps generally let users make free voice and video calls, share instant messages, photos, and even text messages. We hope this will help you get started hassle-free. A selection of the 10 proven best free mobile messaging Apps.

#1: WhatsApp

This is perhaps the king of mobile messaging apps. It was jointly developed by Brian Acton and Jan Kuom. The app was taken over by Facebook Inc. in February 2014. It presently boasts of over 1.5 billion total users who are spread out in over 180 countries. It is also visited by 450 million users monthly and 315 million users daily.

The app basically lets users send each other instant messages, make video and voices calls, and send free text messages among other features. It does have a payment option which, at the moment, is limited to India alone. This is the WhatsApp Pay feature. All the transactions are processed by the Unified Payments Interface.

#2: Facebook Messenger

Closely trailing WhatsApp is the Facebook Messenger. As the name suggests, it was indeed developed by and is owned by Facebook Incorporated. It boasts 1.4 billion active users as of December 2017. It is presently installed on 87.5% of all Android devices in circulation. It does have a payment option which is still in beta version at the moment.

This messaging app enables two Facebook users to chat, exchange files and photos, make video calls, and even send each other text messages. It does not require the subscribers to share their telephone contacts as each user logs in with his Facebook username.

#3: WeChat

WeChat stands apart from the top messaging apps in that it originates from the most unlikely location - China. By the close of the year 2017, it had around 963 million monthly active users. It is basically a social chatting tool that lets its users chat freely with their friends. It also has a friend-finder tool which enables you to track the location of your contacts via the GPRS functionality.

It does support a range of payment options. These include Native In-App Payments, QR Code, Quick Pay, and In-App Web-Based. Because of this, it brings along the benefit of utmost convenience to its users.

#4: Telegram

This Russian-developed instant messaging app is cloud-based. This simply means that it stores all the conversations, files, and data in a cloud. It thereafter avails this data to its users regardless of their precise locations on the globe. It grants its users the ability to send instant messages, exchange photos, files, videos, audio, and stickers.

At the moment, it has 180 million active users globally. The app has variants that are compatible with various operating systems and platforms. Among these are iOS, Android, MacOS, Windows Phone, Linux, and Windows NT.

It also has a payment option. This option basically acts as an intermediary between the end user-payer, the bot developer, and their preferred payment platform.

#5: Snapchat

In sharp contrast to other mobile messaging apps, Snapchat is multimedia. This simply means that it handles and transfers files of various formats and types. It lets users chat instantly, share files and photos, and hold live video conferencing, among others.

It had a whopping 187 million daily users as of the end of 2017. It is also available in 22 languages and is mainly popular among North American and European teens.

Other than sending each other messages, the app also allows users to send money to one another. The money is relayed by use of Square Cash's email payment platform.

#6: Line

Unlike most other mobile messaging apps that are restricted to mobile devices, Line accommodates several electronics. It can work well via cellphones, personal computers, laptops, tablets, and smartphones. It is free-of-charge and commands an active user base of about 217 million people. It is mainly restricted to Asia though.

With this app, users can chat; make conference voice and video calls, exchange photos and stickers, and even play games! It does have a payment platform called LINE Pay. This provides a secure and trustworthy payment service.

#7: KIK

Developed by the Canadian company, KIK Interactive, this software is a freeware instant messaging mobile app. It is available free-of-charge via the iOS and Android operating systems. It is also free to operate as it utilizes your smartphone's data plan or the Wi-Fi connectivity to send and receive mobile web pages, instant messages, videos, photos, and sketches.

In the year-ended 2017, it had 300 million active users. It is especially popular among US teens. The app launched its own digital currency called Kin. With this currency, users will be able to earn and buy items from inside the app.

#8: IMO

IMO supports and works well alongside other big instant messaging names like Yahoo!, AIM, Google Talk, Facebook Chat, and MSN Messenger. It basically lets you chat instantly with all your contacts in the aforementioned social networking sites. This saves you a great deal of time and effort as it absolves you from the need to log in to those sites separately.

Other than sending and receiving instant messages, the app also lets users make and receive video and voice calls, for free! At the end of 2017, the app had been downloaded 500 million times especially by the younger range of teenagers.

#9: Viber

Founded in 2003, this social chatting app bears several similarities with most other mobile messaging apps. It is cross-platform in that it can work well across several operating systems and platforms. Examples of these are iOS, Microsoft Windows, Android, Linux, and MacOS. It had a whopping 980 million registered users worldwide as of the year-ended 2017.

Apart from merely chatting, the app also enables its users to make phone calls to each other, absolutely free! Other than that, it also enables users to exchange media - like images and video records. It has no payment platform of its own.

#10: Kakaotalk

Closing our list of the top mobile messaging apps is this free mobile instant messaging application for smartphones. With a pretty small user base of just about 49.7 million10, this app is mainly limited to South Korea and much of Asia. It does have a bright future though as more and more people are anticipated to download it in the future.

The app is loaded with free text and free call features. It also works well across several platforms as MacOS, Bada OS, Android OS, Windows Phone, BlackBerry, Windows, and Nokia Asha.

It also comes along with KakaoPay which basically allows users to pay for certain products online using their KakaoTalk account. It also allows users to safely transfer money to their respective bank account from their Kakaotalk chat. They do this without necessarily using any of their authentication certificate or one-time-password (OTP).

Conclusion

Mobile apps for Android and iOS are indeed here to stay. Moreover, they also play a crucial role in enhancing how we connect to and share with people all around us. You just cannot afford to overlook them at all; not when you own a smartphone.

For this reason, you have to make every effort to download and install at least one of the free mobile messaging apps. The 10 best free mobile messaging apps we have identified and reviewed above will usually give you the much-needed starting point.

By Bob Tom

BiggieTips - Tips and Tricks for your daily life ( http://www.biggietips.com )

We are dedicated to BIG TIPS to help you get things done more efficiently. You will master how to do everything in a bigger way and live smarter. Topics include Home, Health, Lifestyle, Travel, Technology, Entertainment, Business and Video.

* Facebook @BiggieTips
* Twitter @BiggieTips
* Pinterest @BiggieTips
* eBook http://www.biggietips.com/ebook/

Our eBook series will be a collection of Tips and Tricks from our website. If you are an Amazon KU (Kindle Unlimited) subscriber or Prime member, you are eligible to enjoy our eBook for free.

3 'MUST' Methods To Ensure a Successful Mobile Application Development

Taking into consideration the growing technological development, businesses are rushing to tackle the need for mobile applications. Consumers and employees use their tablets and smart phones always, therefore the companies are regularly trying to discharge mobile apps to serve their customers and employees in a better way.

Selected companies are in a hurry to complete mobile application development which in the long run needs to be updated every now and then. This would not have happened if the client had given himself enough time.

Below are a few things which as a client, you can implement to avoid a hurried mobile application development process that will give you problems in the long run.

Formulate a plan for your mobile app

The worst fear most companies come across is that they are not aware of what they want exactly, and before liberating a mobile application, the first thing to do is to avail yourself a defined objective and a plan for your mobile app. You must weigh its achievements and the method which will be useful to the users.

Amateurs provide a recommendation to companies to organize a comprehensive plan of steps to be followed, their suitable time of completion and the overall expenditure. Be definite on your requirements for the application, and also get reviews from clients so that you are able to come to the right conclusion on what your objectives are with the mobile app development.

Selecting between staying-in-house or outsourcing

Companies are requested to intensely calculate if the applications can be handled by freelance developers or a mobile app development company or in-house. It is simpler for big companies to accomplish resources for full time in-house developers due to the considerable size of their IT section, quite often accompanied with a big number of mobile applications and quite a sturdy online presence.

Employing an internal IT staff for mobile app developments varies a lot on software development expertise, and most regularly, it is very difficult to select the sole personnel with development and design skills who is capable to achieve the entire project.

When contracting a company, look for that which is adequate for the dimension of your company because naturally, large companies work with their counterpart agencies. Do a thorough online search for reputable agencies around your area and you can as well ask for reviews from past clients and records of previous accomplished company's project from the agency.

Lastly, be definite to see the way the agency has incorporated your mobile app with latest software systems for previous customers and their objective to build it for you.

Test it and wait for users' feedback

Testing and getting a feedback are crucial points for mobile app development as the designers and developers are not the precise product users. After completion, the programmers are required to engage themselves personally so that they can recognize if the application will be worthwhile to users. An appropriate response can be achieved if the developers can either form trivial pilot groups or force the application out to the end user base.

By Hannah Cuthbertson

Hannah Cuthbertson is a technical writer, at Maxtra Technologies, who writes on mobile technology, app development, web app design & development and digital marketing. A leader in his own rights, her grad-friends see her as an avid researcher and a technology evangelist.

How On-Demand Apps Are Making Their Mark In The Mobile-First Era

The on-demand economy is one of the emerging and most money-making business concepts while outperforming all sorts of conventional business models. With the help of on-demand apps, entrepreneurs can drive customers to make use of advanced mobile technology and attain greater convenience to perform their regular yet crucial tasks.

Gone are the days, when apps were just for playing games, chatting or communication. At present, it serves as an efficient medium for growing your business as well as performing both professional and personal tasks quickly and efficiently.

The Story Behind the Upsurge of On-demand Apps

Think about a situation where you need to book a cab late at night to reach the airport? What if you are feeling quite low at home and craving for your favorite chocolate ice cream? These are the situations, where on-demand apps are the fastest to offer you the best service. These services greatly help people, especially urbanites to make their routine tasks simpler, thereby avoiding all sorts of mobility issues of densely populated locations.

Latest trends for Personalized Services

While dwelling in a densely populated place, there are many rules of traffic and parking issues. Thus, you might need to cancel out your shopping plans, especially after going through a tedious day in the office. Some of the situations that call the need of these services are:

From home cleaning to home decoration.

From food delivery to babysitting.

From skin care and makeup to furniture and fixtures.

From transportation to medical services and much more.

Crucial factors to know for Succeeding in the On-demand App Market

Some of the most crucial factors that decide the future of these kinds of services are:

• Easy and quick payment mode: Hassle-free payment mode will help in enhancing the customer experience while purchasing products and services.


• Convenience: People prefer to avail those services which, are convenient and help them to place the order quickly.


• Time Punctuality: Service availability within the predefined time duration.


• Cost-efficiency: The products and services must meet budgetary needs of the common people.


• Awareness of service: Your on-demand app must reach a wider spectrum of audience which, would increase downloads and usage.


• Product or Service Quality: Faster and Quality-oriented services gain greater trust of people and customer connect.

Wrapping Up

The consumer behavior is rapidly changing and it has become important for entrepreneurs to make their service mobile-driven and more accessible to customers. Thus, these services are now the new tool for seamless business growth. They offer great opportunities to companies for personalizing customer experiences and avail the desired services easily. Furthermore, they can serve basic demands of people and this, in turn, helped them to succeed in this mobile-first world.

By Rob Stephen

Rob Stephen is an experienced professional working with Vision & Solutions, specialized on app development in Australia who has great experience in building intuitive mobile apps.

Don't Leave Your App Half-Baked - Add Local Flavours

App stores like Apple's iStore are giving developers and app-makers an unprecedented scope to catapult their apps into larger markets and newer user-bases. But irrespective of how strong, novel, well-made and smooth an app is, it is bound to suffer dead-ends if it does not encompass some basics of app localization.

Localization, in short, is simply an attention to details that makes an app usable for a specific language, segment or culture.

Without this fundamental plank in place, even a robust and radical app can fall on deaf ears and will pass unnoticed when it approaches a user in a particular country or dialect. For localization to be configured, an app also has to be organically amenable for internationalization. That means the developers should, from the onset, make the app adaptable to differences in formats, user-specifications and other details that will change from language to language and from country to country.

Adequate internationalization, in itself, takes care of effective app localization to a large extent.
Here are some suggestions that can come in handy for aspiring developers and iOS players in ensuring that the app doesn't fizzle out at the very moment of truth.

Do not wait for the app to be completely done before you insert iOS localization. It should be done proactively, at the coding stage only, instead of an afterthought. Internalize the code and relevant strings and hand them over to professional and experienced translators for the language desired. They can take care of not just number, calendar, date, time formats but also of other local aspects that can come into play when a user is interacting with an app or when the app's visualization kicks in.

Export the parts and strings in the desired format and give translators as much information and context as you can. Differentiate between user-facing parts and other code-parts well to accelerate the process.

Keep working on iOS localization at your level (image, music, etc.) through the app construction process while the translators are at work. It is a mindset and once you are tuned into the differences that localization addresses, the app would be nimble enough to make sense of many languages and segments whenever needed.

After the translated content is imported your job begins in a new way. You have to ensure that it is assimilated well and works as desired. Proper and relentless testing is a good way to check the localization effort. This should be done both at the developer level as well as by letting some users test the app for their perspective and gaps that may still exist.

Keep revising and updating the app with iOS localization and translation as the app grows and adds new versions. Having standard APIs helps in increasing the scope and ease of this process.
Sometimes the resources at play can be optimized, and the space taken by localization and the associated cost reduced by having region-orientation in the right order with language orientation. Markets like the US, UK, Australia, APAC; for instance; have the same language of use - English - as long as time-differences and minor details are incorporated well.

It pays, in the long run, to give enough time and space for nuances and differences that are beyond standard time/calendar changes. Like some user segments and languages work from right-to-left instead of the left-to-right direction of text. Such material contrasts cannot be included at the last moment of an app's design.

As we can see, localization is an important parameter for leading app stores. Further, iOS's remarkable growth and spread make it imperative that developers give this part the requisite attention from the beginning and also till much after the app is released.

It's all about keeping the user experience smooth and without snags.

By Shreya Gupta

I am an Expert in the medium of translation and language services. I have working knowledge in documents translation, Translate from English to German, App localisation and provide Multilingual E-mail Support.I am passionate in Localizing global brands to reach the target audience in the most efficient way.

How Developing A Mobile App Can Drive Revenue For Your Business

For entrepreneurs, turning their vision into a business is a big dream and it does not come easily. There are varied challenges that come from different corners and with the development of technology the chances of success have also increased. Mobile marketing is the new trend and various mobile apps can now help businesses engage their customers in a better way and also keep their employees well connected and boost the bottom line. In simple words, taking advantage of new innovations and mobile technology ensures that your company remains ahead of the market competition.

From implementing specific features like GPS down to the fact that people are carrying computers in their pockets, today smartphones also open up a world of opportunities for businesses both large and small.

Here is how a mobile app can help you

Geo targeted push notifications:

It was earlier suggested that mobile devices would present users with information all over the world in an automatic way. Today, geo targeted push notifications can be used in various ways in businesses:
• Notify fans about events, concerts and updates about the availability of tickets
• A national chain can send city or region based notifications about specific discounts or offers based on the user's interest.
• Retailers can boost their loyalty by sending special offers to their customers who have been purchasing for the past few years.
• Businesses owners can also announce sales or discounts on their products during specific seasons.

Mobile apps offer additional sales opportunities: 

Another biggest opportunity for businesses using mobile apps is to open up a whole new world of customers and engagement opportunities. Interactions with the customers has become geo-agnostic and mobile apps maximize the opportunity to reach the users within no time. There are push notifications that might remind the users of a nearly abandoned shopping cart and also bring them back and offer a more seamless experience for storing login information, which means an easier path to purchase and make transactions.

Data gathering:

Another powerful advantage of mobile apps for online business is that they can easily trace the behavior of the customer and what they actually want. Important things that can keep the users engaged or even at times turn them off can be analyzed. Tracking signals from mobile devices are opening the world of data gathering and analytics for the marketers. It is by using this data that advertisers can understand the behavior of the visitors and also use the information collected to make essential changes in the marketing strategy.

Dynamic sale offers: 

Once you get tied up with technology and start using push notifications, you will observe that many magical things will start to happen. Businesses can now gather essential customer data and track the ad campaigns to deliver best sales offers at the right time. Various mobile apps enable businesses to do varied things and implement dynamic sales strategies to boost revenues. For example, there are certain seasons when people do a lot of online shopping. Giving them discounts during festive seasons often increases the sales and ultimate revenues.

Wearable devices are drawing attention:

As per the International Data Corporation, the market for wearables is assumed to experience a composite annual growth of about 20.3%. From body sensors, wearable cameras to healthcare tracking devices, wearables are gaining popularity and are going beyond the healthcare industry and is going to be one of the most promising mobile app development trends of 2017.

Pushing through the funnel:

There are many customers who browse through the store, check various products and then walk out to another store without making a purchase. This is called bounce and online users bounce for various reasons and the reasons are even greater when it is on mobile. Some reasons are that the users might not have a credit card handy, or typing the information may be too tedious or there may be some other distractions and they may simply put their phone back in their pocket. One way to restrict this transaction abandonment is through automated address filling. Using the GPS of a phone, the transactional app can easily detect the user's location and automatically fill the address data. Such mobile applications make the transactions easier and reduces the bounce rates.

Become competitive: 

Many showroom owners complain that shoppers visit the physical store to inspect the goods in person and then after finalizing on the product, they purchase it online where the prices are usually cheaper. Price comparison tools help the retailers drive additional website traffic and sales and mobile apps are helping businesses to increase ROI by increasing their efficiency. With the apps, users can be narrowly targeted and customers can be lured back to make a purchase. All these efficiencies result in generating more revenues and enhance the overall customer's experience.

When it is all about mobile app technologies, business owners can gain great benefits of capturing their targeted audience and reaching out to them in an effective manner. Their chances of success also increase with access to various business data and helps to make an impact through applying various mobile technologies.

By Prince N

Learn How To Make A Mobile App In Less Than 25min

Watch Harrison as he builds a mobile app using AppMakr with no coding. He walks through the entire mobile app development process from signing up to publishing an app into iTunes and Google Play. This is an updated version of Jay Shapiro's previous "How to make a mobile app in under 25min" video, with over 1 million views. In this version Harrison shows how AppMakr (acquired by Infinite Monkeys in 2013) can have easy to make icons and functions for his mobile web site, his blog, click-to-call and many others. If you've been wondering how to develop an Android app, but don't have the programming skills, this video will show you the free and easy way to get started with AppMakr

Why A Mobile App Is Necessary For Your Business

Willing to develop a mobile app for your business but aren't aware of its exact benefits? By this post, you will come to know about the mobile apps precisely.

Fundamentals of Mobile Application

As we all are aware of the age of smartphones. We cannot imagine a life without a smartphone as it has become an inseparable part of our lives. They come with the pre-loaded features that you can access anytime and anywhere. These are music, games, videos, internet and so on.

With the advancement of the technology, smartphones are also getting smarter day by day. The most important reason why all the features are accessed on a smartphone is it is portable than the PCs and laptops.

It has become an indispensable part of human life, not only limited to define a status symbol but has become a necessity of the time. It has influenced various aspects of human life and businesses are one of them.

As the main goal of a business is to reach to the maximum number of people for attaining a consistent growth by serving them all. Mobile applications are the latest forms to connect with the customers.

Mobile apps are the combination of self-contained programs designed to enhance the functionality of a mobile device.

Due to their advanced functionality and easy accessibility, they are very helpful for the businesses in their growth.

Types of Mobile Apps

Technically, there are two types of mobile apps, that are listed below:

• Native apps

• Hybrid apps

Native apps

These are the apps developed specifically for use on a particular platform. This is a mobile application which is coded in a specific programming language such as Java and Objective-C for android and iOS mobile operating systems respectively.

These apps have fast performance and a high degree of reliability. These can also access the other features of the phones such as Camera, GPS, Contact list and so on. The examples of these apps are Android, iOS, Windows, Symbian, etc.

Hybrid apps

These apps are like native apps and their programs are coded in the container of native apps. Like native apps, they also use the features of the mobile device such as Camera, Contact list and Phone storage, etc.

They also allow cross-platform development such as the same components of a program can be reused on different mobile operating systems.

By the following points, you will come to know how mobile app development service is beneficial for your business:

1. Keeps your Brand Ahead in this Techno-Race

As I have stated above that it is an age of technology and smartphones.

It is the necessity of a business to reach to the maximum number of clients. Therefore, a mobile application will assist a business to reach to its targeted customers in a better and convenient manner.

So, avail the mobile app development service and an assistance of technology to grow your business at its best without putting any extra potential in it.

2. Promotes your Business Indirectly

A mobile app is very helpful in the promotion of a business as it can be easily downloaded and operated as well. If a person finds something interesting and new then he'll also share it with others. Thus, if your mobile app is user-friendly then the user will surely suggest it to the others.

Hence, your business is getting benefit from the users and it will be an external advertisement of your brand without any charge.

Another reason is, people always prefer the new methods and technologies; these are the newest in the market, thus their chances of preference are more than any other conventional methods.

3. Provides a Better Platform to Reach a Large Chunk of Customers

The number of mobile phone users is more than PC users, therefore if you wish to target them then you must have a mobile application so that they can access your services/products on their mobiles. So, it is a better platform for your business to grow by increasing the number of

customers.

4. Convenient for a Business and its Beneficiaries

Mobile apps not only reduce the effort of customers but also tend them to perform smart work by saving their time as well.

Neither the customer not the business needs to interact with each other and a customer can avail the products/services of a company by ordering it through the mobile app of the same company.

5. Helps in the Improvement of your Business

It is very important to add a feedback form about your services in your business mobile app. By which, the customers can provide their valuable feedback and hence you will come to know about your business drawbacks. Thus, you can improve your services by knowing them. The customers' feedbacks will help you in improving your business.

Where can you get the quality mobile application development service from?

For getting a quality mobile app development, you will have to hire an expert mobile application development company that can develop a mobile application as per your business requirement.

Take the help of internet and find the top five mobile app development companies nearby you. Contact them and tell them your requirement and ask them whether they can develop a mobile application as per your requirement at an affordable cost or not? If yes, you can go with the same and get a mobile

application for your business betterment.

Conclusion

Does your business require a mobile app? If you are not sure then by going through the above post you will come to know why your business needs a mobile application these days.

In short, a mobile application will assist you in the promotion and improvement of your business. It will also keep your brand ahead in this race of technology.

So, if you really want to see your business growing then hire an experienced mobile app development company and develop a mobile app for your business betterment.

The post is written by Rakeysh Kumar. He has tried to aware people about the Mobile Application and their benefits for a business by this post.

By Rakeysh Kumar

How To Build A Mobile App From Idea To Build...To Monetization...To Scaling {VIDEO}

In this video Sharnee Bennett shows you how to take your mobile app idea to designing & building it and most importantly monetising your idea so you can build a real business that is bringing you money. It is actually very easy to build a mobile app. The hardest part is coming up with the idea and then next hardest part is following through & executing fully.