EQUINIX IS WHERE OPPORTUNITY CONNECTS

 A common question over the years has been, what does Equinix do? Equinix has been evolving rapidly in recent years, solving a wider set of challenges for their customer with an ever-growing suite of products and services. This has pushed them to develop a new company positioning message along with plenty of resources to help tell the Equinix story to their customers. Equinix is the world’s Digital Infrastructure company. Digital leaders harness their trusted platform to bring together and interconnect the foundational infrastructure that powers their success. Equinix has realized many of their customers utilize resources like Cloud Providers and SaaS applications, and this means they place data outside their own four falls. They have enhanced their offering to become a platform to interconnect the world and allow everyone to experience the benefit of interconnection. Equinix now has thousands of customers in their environment and has created an ecosystem for customers to connect directly to each other. This means their customers do not have to rely on public internet, VPNs, or cost-prohibitive MPLS services.

As of today, ninety-six percent of all internet traffic goes through their environment. So, how does that help your business? Interconnection helps organizations compete in a digital world. When companies connect directly with each other, they improve performance by reducing distance and reduce costs by eliminating networking expenses, this is the power of interconnection.

• Physics of Proximity – Network traffic cost can be reduced by 60% when two parties connect directly versus connecting by internet or MPLS.
• Economics of Aggregation – A 30% reduction in latency can be achieved when two parties connect directly instead of connecting over a distance using the internet or MPLS.
• The Network Effect – The value of interconnection is increasing with the number of available counterparties, creating a network effect.

For example, think of a mid-sized business. They are most likely connecting to Office 365, a video conferencing solution like Zoom, and a UCaaS system like RingCentral.  They must travel to that service and back and then to the next service and back to communicate with each service or between services.

By putting Equinix in the mix, they can travel to an Equinix facility and then connect to all the places, partners, and the possibilities they desire. This is done without having to touch the public internet again.

HOW TO UNCOVER OPPORTUNITIES

Equinix is the center of the cloud world, and they can be part of what you are using today. All the suppliers listed below and so many more are part of Platform Equinix.

When talking to your technology leadership team, the following can be used as qualifying questions:

• Is your company using or planning to use more than one cloud provider?
• Would having a presence in a single facility that provides access to thousands of networks, cloud, and IT providers be of value to your company?

To learn more about what Equinix can do for your organization simply visit Equinix And More and ask.

INAP...The Future Making Comprehensive Data Center And Managed Cloud Solution

Today sixty-nine percent of corporate real estate professionals said their company would take up less real estate after spending time working from home. So, what are these companies going to do about their data? A lot of people have their data centers on-prem, which means we will be seeing the following:

• Shift from on-prem to purpose-built Data Center
• Business Critical Apps scaling to the cloud
• IP Bandwidth consumption growing to support application performance

The performance of your IT strategy depends on the performance of your infrastructure, its speed, resiliency, and scalability. INAP is a Global provider of performance-driven, full-spectrum data center, and cloud solutions.

To help you understand what services INAP offers and where they offer them to take a look at the list below:

The INAP service portfolio includes Bare Metal Servers, Private Cloud, and Colocation.

Bare Metal Servers

• What it is: Dedicated servers with guaranteed performance, up-time, and static pricing.
• Solves for: Fast deployments (hours), unique hardware requirements, minimal latency, scaling, and customer full-control.

Private Cloud

• What it is: Dedicated compute with multiple tiers of storage, networking, security, and white-glove support through the OS.
• Solves for: Applications that are not a fit for hyper-scale providers and unique requirements: security, latency, compute/storage performance, technical support, network/storage transfer and, static pricing.

Colocation

• What it is: Tier 3 data center space in strategic markets from a single cabinet to custom suites.
• Solves for: Enterprises looking to move or add compute/storage assets into a secure facility with exceptional uptime and network connectivity. High-density deals are encouraged.

So, who does INAP work with?

• Small & Medium Enterprises
• Multi-location
• Unique Requirements – latency, security, performance, and white glove.

With INAP, your business gains a comprehensive data center and managed cloud solution that isn’t just future-proof, it’s future-making!

To learn more about INAP and take advantage of a comparison of 100s of other data center and managed cloud vendors ... including FREE network design and sourcing support ... simply ask at FreedomFire Communications.

The New Hybrid....How Cloud Computing Has Evolved And The Impact Of The Data Center

 

When cloud computing was made available as a service, organizations, excited by the promise of scalability, flexibility, ease of management, and cost-efficiency, rushed to put all of their workloads into a public cloud provider.

In practice, the cloud did offer many of those things—for some workloads.

Those applications that moved data frequently, had specific security requirements, or didn’t fit the image of modern-day workloads (sorry AS/400) ended up being high-cost, non-compliant, or just didn’t work. This led to cloud repatriation (or as I like to call it, “raining”), where workloads started coming back on-premises from the cloud…but that just puts us back to where we were—or does it?

The cloud was still extremely appealing for organizations in concept, so further analysis was done. It was found that certain cloud providers were better for certain workloads and didn’t perform well for others. This brought forth the concept of multi-cloud to the enterprise, where workloads are scattered across numerous clouds, and some were found to be best suited by staying on-premises.

The question posed by this situation is: If our applications and data are in numerous locations, what is the best way for them to communicate?

Commonly, a public cloud provider will recommend its version of a Direct Connect or Express Route, private paths to the data managed by the cloud provider. This approach has challenges because cloud providers do not have the same expertise in this area as network providers. The processes to go through this product’s initial configuration are complicated and require a significant time investment. According to Gartner, the average company uses seven different public clouds (Azure, Oracle, Amazon, Google, etc.). This provides a challenge because cloud providers are not known to offer products to help work with their competition more effectively. Having your cloud provider also be your network provider creates lock-in and a lack of accountability.

There is also the use of public internet or VPN to connect to/between public cloud environments and on-premises infrastructure. These technologies are not reliable or scalable and can be limited by performance issues. As data moves to and from the public cloud on these solutions, there are also the costs of ingress/egress that can significantly impact the monthly bill.

These options have led organizations to look at different approaches and design what is now called a new hybrid. By utilizing a connectivity vendor that can be the middleman between carriers and cloud providers, the headache of integrations can be outsourced.

One of the most effective methods of doing this is to take advantage of a data center provider who can act as a cloud and internet exchange point. By extending your digital edge or co-locating your on-premises hardware in one of their data centers, your environment becomes cloud adjacent. With this methodology, organizations can assess which workloads are best for each scenario—public cloud, private cloud, and on-premises—and deploy those workloads to the desired location, but connect them in a manner that performs as if they are all in the same room. This also greatly decreases ingress/egress charges as connectivity bypasses the public internet.

One of the anchors in our portfolio is Equinix: the world’s digital infrastructure company. Equinix runs large data centers and peering points around the world. They have created an ecosystem where all the places, partners, and possibilities a business would want to connect to can come together and provide the best performance available.

By using an internet exchange point, like Equinix, organizations can mix and match cloud providers, have both cloud and on-premises workloads, and have the type of performance they remember from when their applications were all in a closet down the hall.

In so many instances, we focus on what our client is asking for instead of the art of the possible. As trusted advisors, we need to bring the bigger picture to the table and encourage innovation at every opportunity.

If you are looking at digital transformation or have cloud initiatives, be sure that Equinix is part of the discussion. 

To learn more about Equinix and take advantage of a our influence on getting you their best price ... including FREE network design and sourcing support ... simply ask at FreedomFire Communications.

ONE DATA CENTER PROVIDER.....EVERYTHING YOU NEED

 Technology is at the center of our lives, and to support consumers, technology is having to change. All industries are adapting to meet the needs of their tech-savvy clients and employees. Shown below are all the different industries that are moving to a hybrid and multi-cloud strategy to stay relevant to the consumer.

CoreSite offers the platform, connectivity, and reliability that a customer needs. Gartner predicts a six-hundred percent increase in adoption of direct-connect solutions over the next year. CoreSite’s competitive advantage includes:

• One of only two providers with direct cloud on-ramps to ALL public clouds
• 325+ cloud and IT service providers
• 450+ Network providers
• 100% Uptime SLA
• Operate at eight 9’s (99.999999%) across the portfolio
• 24x7x365 in-house security & operations staff

 

We see more companies moving towards hybrid; these current hybrid cloud trends impact traditional and born-in-the-cloud enterprises.

1. Enterprises – Moving to the cloud: Not everything will go into the cloud. This is a perfect use case for a hybrid cloud. Enterprises are currently exploring hybrid environments and figuring out what apps, services, and architecture they will use. They need help.
2. Born-in-the-Cloud – Moving Away from Cloud: Cloud costs are out of control. Many customers cannot make sense of their bills, and costs are dramatically increasing every month. Companies are hitting an inflection point and bringing workloads back to the data carrier in a hybrid cloud environment.

CoreSite is in eight markets across the U.S., with twenty-three data centers. They are also connected to all six major cloud providers. CoreSite’s goal is to help enterprises optimize their hybrid cloud and scale as their business and network needs grow.

Compliance  becomes more critical for customers, and CoreSite is here to ensure that customers have everything they need in a Data Center Provider.

CoSite is one of the world’s leading data center companies that owns, builds, and operates high-quality network-rich facilities across major U.S. markets.

• 100% Comp Neutral – CoreSite direct sellers are incented 100% to work with you!
• Dedicated Solution Architects, Marketing, and Sales/Channel Team – Excellent support on every opportunity.
• Unique to CoreSite, they support Retail & Wholesale Data Center Builds – That means you have can sell partial cabinets or large wholesale custom builds of 1,000s of Cabinets.
• Continued Revenue Stream for You – Customers continue to Grow! They will work with you on Renewals and Upgrades to make sure your dollars keep coming.
• They Help You Build a Hybrid Cloud Business – Revenue opportunities include Data Center, Network, Cloud, and Services. CoreSite has ALL public clouds on-premise inside of its data centers.

To learn more about CoreSite and take advantage of a comparison of 100s of other providers ... including FREE network design and sourcing support ... simply ask at FreedomFire Communications.

Enterprise Brands Trust Digital Reality....And You Should Too

Who is Digital Realty

Digital Realty supports the data center and colocation strategies of more than 2,300 firms across its secure, network-rich portfolio of data centers located throughout North America, Europe, Asia, and Australia.

Digital Realty has always been strategic in its expansion by looking ahead to markets with the potential to deliver you the greatest value. Doing so has helped them establish their unparalleled global footprint and has enabled them to deliver comprehensive solutions when and where you need them. With the acquisition of Telx and Telecity, new innovative interconnection offerings like Service Exchange, and an ever-expanding global footprint, customers can thrive for longer periods with their offerings. They can grow into them earlier, and stay with them later, which helps avoid the risk associated with needing multiple providers at different points of their IT journey. Due to that strategic expansion, they can now enable customers to:

• Future proof their IT strategy with agile data center solutions built for growth: Supporting 1 Cabinet to Multi-Megawatt Deployments
• Harness the power of proximity needed for latency-sensitive applications from an industry leader offering interconnection on a global scale
• Remove some of the complexity of cloud migration by offering flexibility in secure multi-cloud connectivity options, through SX, and offering self-provisioning bandwidth-on-demand
• Enable growth strategies with minimal risk and costs by enabling customers to leverage the optimal combination of Colo, Cloud Compute and Internet Gateways under a single, secure environment

Digital Realty brings all the critical data center, network, and cloud connectivity elements together into a single secure environment. They create comprehensive solutions meeting their customers’ needs in space, colo, and interconnection. Customers can get what they need, when and where you need it.

As the 5th Largest REIT, they offer the following:

They are striving to enable your success by providing a comprehensive Customer Success Team based on the solid foundation of their Global Command Center, Dedicated Customer Support, and a Continuous Feedback Loop driving continuous improvement.

Digital Realty is the largest buyer of renewable energy among data center providers, and they have certified more green buildings than any other data center provider.

So, why should you trust Digital Realty?

• Choose from a portfolio of data centers owned by an industry leader
• Utilize lowest risk provider with 16 years of industry experience and most competitive global supply chain
• Safest partner for your mission-critical workloads with $37 Billion enterprise value and investment credit grade ratings

To learn more about what Digital Realty can do for your business simply ask at FreedomFire Communications.