Monday, July 06, 2009

Should You Buy T1, DS3, OC3, Or Any Other Bandwidth ... Soley On Price?

Here's the scenario ......

You're looking for "X" bandwidth for your voice/data network (WAN). Think T1 line, DS3 bandwidth, OC3 Circuit, etc. Your focus is totally on getting the cheapest price period ... stubbornly overlooking or giving little consideration to other important aspects that must be considered in choosing the best bandwidth solution to meet your requirements {e.g. # users, # locations, specific locations, application(s), hardware interfaces, reliability, redundancy, capacity, SLA/QOS, scalability, circuit framework, etc.}.

The application(s) etc.are not really important to the overall question. Nor is the amount of bandwidth you're requesting. That really isn't important to the "question" either.

In short ... you are shopping on price alone. However, the key here is that you need to see the light" that deciding solely by cheapest price ..... isn't the best approach to meet the requirements of your network. In other words ..... it's not in the best interests of your over all business.

As a Telecom agent I personally refuse to give in knowing that I'm doing you a diservice if I do. I'd rather lose the sale and retain my professionalism .... than make the sale and sacrifice ethics and integrity to do so.

I know you'll scream bloody murder when you start having problems ... the network doesn't function as it's supposed to (or you want/need it to). Because you went completely for the lowest dollar rather than the best combination of cost effectiveness and performance.

Unfortunately some people think cheap = value for money and in some cases that is true, but not so much when it comes to connectivity and bandwidth. I believe if your internet connectivity and bandwidth is mission-critical then buying on price alone and not taking service and support into account is a massive risk.

This kind of situation is becoming more and more common in the current economic climate, with a lot of companies saying that they recognize the risks but they have to cut costs. My response to this is a simple one - "is it fair to say that you would lose a lot more money if your network was to fail?"

I do agree though that if the customer/prospect is insistent, it is much better to walk away from the deal and maintain your professional integrity. I have done this frequently in the past only to find months down the line the prospect comes back to me as they've discovered that the cheapest is not always the best.

To borrow an old cliche - "you get what you pay for". Cheap bandwidth may serve your purposes if you can forgo the best in customer support, and can live with potential outages, and If you don't need the best quality & reliability.

But if your network supports mission critical applications and you want customer support and trouble shooting 24x7 and guarentees that network problems will be fixed in specified timeframes, and SLAs (Service Level Agreements) that guarentee latency, jitter, and avaiability, perhaps the lowest price is not best for you.

What you NEED is the best bandwidth solution where cost effectiveness is a key factor ... but NOT a solution with absolutely cheapest cost.

There's a quote from Napoleon that I like to keep in mind in situations like this: "Any commander-in-chief who undertakes to carry out a plan which he considers defective is at fault; he must put forth his reasons, insist on the plan being changed, and finally tender his resignation rather than be the instrument of his army's downfall."

Now ... if you are in need of a true bandwidth solution for your voice and/or data network .... I suggest taking advantage of the NO COST assistance available here:

DS3 and OC3 Bandwidth


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Anonymous Anonymous said...

Wow! A very persuasive case laid out logically and with compelling reasoning. I like the Napoleon quote. And your "you get what you pay for point reminds me of people in my profession who go price shopping for laser eye surgery to improve their vision at $595. They're playing dice with their eyes. Anyway, congratulations on a very fine piece that is very persuasive.
Art Cantrelle

11:48 PM  

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