Monday, March 26, 2012

The Impact Of Cloud Computing

Cloud computing has injected new life into the telecommunications industry. It has made it quicker, easier and more cost-effective to develop and produce an application. It is also making a greater number of applications, which were once only available to enterprises, also available to SMBs.

It is certainly a disruptive technology, especially when you also consider the growing popularity of social media communication. There are already a myriad of ways to connect/communicate. Some of them could be considered to be fundamentally different to using ‘POTS’. On-line self-service via the Web, for example, has rendered a lot of tedious contact centre activities (e.g., calling by phone) redundant, which has been a good thing. I’d say that’s a fundamental change? The whole gamut of social media activity, from texting to gaming and from Facebook to Twitter, has altered everyone’s perspective.

But if you’re talking about talking – to someone else – then I think we’ll still be doing that for some time to come (until man evolves to be telepathic). How we do it – physically – is another matter and, already, we’re doing it differently; it’s just that a lot of folks don’t even realise it. Broadband (or more exactly, bandwidth) is the key enabler and signposts the road to disruption (via perdition). Ubiquitous broadband should mean we can communicate any way we can, from anywhere we happen to be, but part of that will still involve talking to another human being. Some of those methods will involve ‘voice’ as an application as we will still wish to talk to customers, colleagues and contacts. Many telecommunications (using the word in its absolute broadest sense) applications will be delivered via cloud-based platforms (such as Aculab Cloud) and broadband access is key to such a paradigm becoming real – and disruptive.

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