Saturday, November 26, 2011

New Beginnings, New Options

iMiller Public Relations
(International Marketing & Public Relations)
Around each corner we are presented with unexpected opportunities.  As we journey through life, the challenge we all have is to remain present in the moment and not bog ourselves down with past or future predictions that neither live in the here and now.  This is extremely important in launching a new entity - how do you take the past, weave it into the present, to forge forward with vision, clarity and a promise in the future? This is the philosophy I embrace as I launch my new firm for International Marketing and Public Relations:  iMiller Public Relations or iMPR.

iMPR provides hi-end, strategic direction for telecom and IT companies that seek to understand who they are, what they do and how they do it.  It is this philosophy that allows us to create a comprehensive go-to-market plan that tactically delivers the messages of who they are, what they do and how they do it to the market.  But it's not just about creating the messages, the look, the feel of a company, it's more than that.  It's about finding the right voice, creating the context and the right avenues to deliver the messages.  It's about identifying the target market and speaking directly to them from the outside in - and the inside out.  This is the iMPR philosophy - from what has worked to what is effective today.

By living, breathing and co-existing with the telecom companies that our clients seek to reach, iMPR understands innately the issues that the industry as a whole faces and can help steer clients to create and deliver solutions to those issues.  In the end, it's about creating value, delivering against that value and sticking to your promises.

As I began this blog I presented the theme of unexpected opportunities.  On November 2, 2011 when iMPR was created, I first thought of my promise(s).  What is it that I, as CEO of iMPR want to deliver to the market?  As individuals we are on a journey to deliver solutions and those solutions are packaged in promises to our clients - what is a promise?  The declaration that one will or will not do for another.   With an open heart and gratitude to my clients, partners, friends, colleagues and prospects - iMPR is giving birth to a new philosophy and that is our promise - and against that - we will deliver.

For more information visit our temporary website:  www.imillerpr.com

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