Friday, September 16, 2005

Packet8 VideoPhone Featured On SciFi Channel "StarGate" Series

Has anyone noticed that the Packet8 VideoPhone is being featured on this season's episodes of the SciFi Channel's "Stargate SG-1" and "Stargate Atlantis"?

In technology marketing, product placements on the right television shows and in movies are a key strategy.

That's because there is a demonstrated overlap between shows that appeal to techies, and the appeal to those same techies that some technology products have.

With their technological bent, there's long been an overlap between fans of visual science-fiction and early technology adopters.

8x8, Inc.'s vice president of marketing and sales Huw Rees confirms this.

"The 'Stargate' placement is perfect for the Packet8 VideoPhone from both an application and audience demographic standpoint," Rees told the paper. "We think that when Stargate fans see how great the Packet8 VideoPhone works on their favorite show, they will be motivated to purchase one of their own to feel more connected with the program as well as with their family and friends."

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